Android is steadily growing its share almost all over the world and remains the world’s most popular operating system, according to the latest report by UK-based analysts from Kantar Worldpanel ComTech.
The Kantar report focuses on the state of the mobile market in the United States, the UK and Europe as a whole in the third quarter of 2015.
According to the report,Android leads in the United States, but with less. Its commanding 66.4% share has shrunken down to 57.5%, cannibalized by the growth of the iPhone which now has a 35.7% share. Interestingly, RIM has now become less popular than Windows Phone, but both have a very marginal sub-3% representation in the States.
Outside the States, Android is the market leader growing share. In Great Britain, Android controls 58.2% of the market, followed by the iPhone with 28%.In Europe, Android has an impressive 67.1% while the iPhone is a distant second with 16.5%.
Interestingly Kantar thinks that for the week or so of availability, the iPhone 5 has swung the stakes in favor of Apple:“We can see that in markets with a large number of existing Apple customers, sales have already seen a significant boost. We expect this momentum to be fully realized in the next set of results,“ Kantar analyst Dominic Sunnebo said.
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